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An Agency?

I had this thought on my drive into work this morning. I don’t think that a company looking to push into social media can do so using an agency. They can’t head your social media division. It has to be someone from your company. The agencies job should be to teach you, even coach, but, they can’t take care of the whole thing for you.

I know my ideas here probably won’t sit well with people running or working for agencies. Although the chances that one of those people reads me is a long one, maybe they’ll find me eventually but…

I also don’t agree with what I’ve seen in social media campaigns. You run one blogger outreach campaign and then nothing? I agree there should be an ebb and flow to it, waves of outreach, but there has to always be some presence in the social media community. You can’t just get bloggers talking and then walk away, continuous engagement is what people want.

These are my ideas, I’d love to hear your opinion!

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By Bill on February 17, 2009 - Filed under: New Ideas
  • I'm in the same school of thought as you. Many companies think they can just "oursource," which they can to an extent, but if social media is all about relationships (/mantra), then somebody not really on the "inside" of the company couldn't very well speak/chat/form relationships on behalf of the company, because gawd forbid they say something inaccurate or express an opinion that is NOT that company's ... then what? I'm a big believer in empowering others to learn this stuff, and that's what I'm doing with some seminars and one-on-one sessions. I'll hold their hand for a while but I say right off the bat I'm not going to do it FOR them, it's more effective to teach people how to fish.
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