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Finding You Sherpa

I’ve heard a lot of people who are becoming the “social media professional” at their place of employment because they are already on Twitter or have had a blog for a while and I’m not on board with this attitude.

Sure they might be the most knowledgeable person around but they may not be the right person for the job. Now I have to say that sure everyone has a different opinion as to what each company should be doing in the social media space but there are a lot of right and wrongs for everyone.

I do believe that anyone who is going to be the go to person for social media should have a blog, be on facebook and use Twitter but this does not a social media Sherpa make.

I’ve had some discussions with people to try and come up with a way to qualify people and it’s not an easy task to accomplish. There are a lot of snake oil salespeople out there as well as a lot of people that deserve a lot more attention for what they are doing. The big question is how can we make it easy for those looking for a little help in this space to find the person who is right for them?

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By Bill on May 16, 2009 - Filed under: New Ideas,business
  • As I mentioned in my section on 'find your Sherpa' at the interNETwork event, this feels very much like it did back in 1994-95 when I started my first company. There were dozens of so-called "Internet experts", with varying degrees of practical knowledge in the space. We're right back there again as it pertains to social media. History has a way of looping back on itself, and those who ignore this fact are doomed to repeat the errors of the past.
  • Good metaphor. Makes me think that a lot of 'social media experts' are just trying to take advantage of the naive, newly arrived tourists outside the airport.
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