Finding You Sherpa

I’ve heard a lot of people who are becoming the “social media professional” at their place of employment because they are already on Twitter or have had a blog for a while and I’m not on board with this attitude.Sure they might be the most knowledgeable person around but they may not be the right person for the job. Now I have to say that sure everyone has a different opinion as to what each company should be doing in the social media space but there are a lot of right and wrongs for everyone.I do believe that anyone who is going to be the go to person for social media should have a blog, be on facebook and use Twitter but this does not a social media Sherpa make.I’ve had some discussions with people to try and come up with a way to qualify people and it’s not an easy task to accomplish. There are a lot of snake oil salespeople out there as well as a lot of people that deserve a lot more attention for what they are doing. The big question is how can we make it easy for those looking for a little help in this space to find the person who is right for them?