It’s not real.

“Looking at it now, I realise that this photo not real. It’s disconnected and somehow false to claim the photo as mine. This is not an artefact, or a record, or a representation of a real moment — it’s too massaged, too false to be any of these. It’s a thing that looks a little like something I once saw, but nothing more.

Applying Instagram’s filters is just a clever-clever, bullshit attempt at imbuing largely sterile and pedestrian photos with a sense of human warmth and a ‘uniqueness’. (There are only so many ways you can to take a photo of the fucking sushi you and 10,000 other people had for lunch.) The filters are a lazy visual shorthand for authenticity — algorithmically applying strange flaws that are common in photos of our parents when they we young. We use technology to try and impart that distant warmth in our day-to-day lives.

By doing so, we’re missing the point: the flaws we so deliberately recreate were never intentional and never wanted. The fuzzy glow and odd colour-shifts were to due limitations of the film and processing techniques used; they’re accidents, not a part of the photo. Previous generations would have given their eye-teeth for the clarity we so casually disregard.”

(Via Koralatov: “Take a Photo; It’ll Last Longer”.)

Love how much emotion put into this. I personally never liked the filters much, not to this level of disliked though. I do love the “network” part of the app. That’s where the power is. So, leverage that power but think about how you can share unique shots without using the filters.