Can we stop it with”New”Media already?

It’s been on my mind a while now and it’s starting to bother me. When can we stop calling what “we” are doing “New Media” or “Social Media” and just call it “Media” and refer to the old way of doing things as “Old Media”?

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Really, blogging has been around for arguably 15 years and podcasting is even 3 years old! Sure there is always new tools and cool applications being released but get used to it, this isn’t going to change. I’d argue that the change is only going to get more rapid!

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Even the traditional “old media” companies are getting into doing “new media”ish things. I know, I don’t even like to call what they are trying a blog and/or podcast but they are TRYING! Can we please just call the efforts by ANYONE who is doing things in the old way “Old Media” and new stuff just “Media”? I don’t even care if the efforts are by the same people/company. When will it end? Someone please let me know at least so I can tune some of the crap out until then! OK Thanks.