Reduce, Reuse, Recycle. Two outta Three Aint Bad

So the phrase “Reduce, Reuse, Recycle” has been around for a long time, I remember being introduced to it early in grade school, and back then it was a big thing but looking back it was only really Recycle that took off. That was about the time we got a blue box a put a composter in the backyard. When they were teaching us about it we never were told much about reducing or reusing. I guess at the time recycling, and minimizing the stuff that goes into the landfill, was the most important..Now with all the talk about switching to compact florescent light bulbs and hybrid cars it seams like we are adding emphasis to the Reduce part of the phrase. Is that the life cycle for this three part learning curve or is it so much more important now then it was then?.