What is Effective Advertising?

zip.caSo I’m hanging out before the game at Scotia Bank Place in Ottawa between their Senators and The St. Louis Blues. I looking around and I barely notice the ring of advertising around every ring of seating and the boards and the ice and and and…. You get the picture, I’m kinda used to it, I think most of us have learned to ignore it, same as the pre and post roll adds online and TV commercials. But for the few times you actually notice the ads what makes them effective?.I noticed this on ad for zip.ca. If your not familier with their service it’s one of the Canadian DVD by mail Netfilx knockoffs. Now I know what Zip.ca is, I’ve blogged a bit about them before, but I’d bet that more then a few people at Scotia Bank Place don’t. How effective does that make this ad. Zip is a pretty generic name, they could do anything, and other then their logo which doesn’t mean anything the ad says nothing about them! Is it good enough to have a great URL that people will maybe remember enough to go home a check it out? I doubt it. Even with a great name I’d just forget the whole thing by the time I get to look it up. Maybe it’s just the my, and a lot of other peoples, ability to completely ignore advertising but I figure they are wasting money!.Do you have an opinion?.