Tag Archives: pab

Which Would Have a Greater ROI?

I was thinking a bit about give aways and whatnot at events and I got to thinking, which would provide a better return, in terms of goodwill and other maybe more “tangible” returns in our Social Media space (links, etc.)..I was thinking like would someone giving away a flip camera be better then sponsoring the food at a meetup? Does the return on either slide to one side or the other depending on the size and/or type of the event? Also would the type of people at the event change it?.For example if I were to give away a flip camera at the monthly meetup I attend in London be better then doing the same at a conference like PAB. Were talking 10 people at the meetup to 100 people at the conference. And how about the fact that I know maybe 50% at PAB, and most to a lesser degree then the 100% of people at the monthly meetup. What if it was a Sanyo Xacti camera instead of a flip ($800 vs $150)?.Any thoughts?.

Note: I’ve never made  money from referring to any other these products or site, I just own both the cameras and highly recommend them and like both PAB and the MeetUp. Although if Pure Digital or Sanyo want to send me new gear I’d be game!!!

Three Types of People in Social Media

I was thinking about my experiences meeting and interacting with people both at events like Podcasters Across Boarders and Podcamps as well as at my local meetup here in London. In both cases I’ve run into what I think is three types of people..

Those Who Get It

.These people engage full on. They use the tools, mind you not nessicaraly all of them for one reason or another, but they use the tools none the less. They get the openness and how and why they share. They may not understand the full extent but the important thing is they TRY!.

Those That Don’t

.Either they don’t want to for fear of the technology or their privacy or they just can’t accept the openness of the movement..

Those That Think They Do

.These people use the tools but mostly for their own gain, and that being the sole reason for their efforts is not what it’s about. These people are the most dangerous to themselves, which I personally don’t care about, but more importantly to those that get it. They clutter up the space and give the rest of us a bad image. I don’t think most of them really understand what they are doing, some probably do but there they ones really abusing it!

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Maybe there is more, I just haven’t noticed the suttle differences. I also in no way intend to piss people off with this post, it’s just an observations I’m making.

The New Job Requirement

So I’ve been thinking a bit lately about all these new jobs in Social Media. Jobs like “Social Media Strategist,” ” Social Media Specialist,” “Social Media Producer” and “Senior Manager, Social Media.” Whatever it is isn’t important, my curiosity starts with how do you get hired for one of these jobs and what determines the qualifications. There haven’t been, until very recently, programs in college or university to train for this. Even now they are just one small class in a program full of old media things, it’s great progress but I don’t think it’s enough to qualify you as a specialist. . I see two ways. One is to go through university for some sort of computer science, advertising, or maybe even human resources or radio production! Then with some other courses you’d be good but I’m not sure. The other way is to just jump in a do it. But can you not have any sort of degree and still pull that off? Why do you need a degree? I think it was at the first PAB I remember Julien saying that he doesn’t write a resume anymore he just tells people to Google his name a find out his qualifications! . I think I’m likely just as qualified because of my interest and history using all these new toys but I have no formal qualifications, I’m just some dumb country boy who went to community college for a couple of years and grew up in a family business! So now does anyone want to offer me some stupid amount of money to do one of these super cool jobs? Just kidding, mostly, it’s just a dream it would take a lot of work just setting up the environment for me to leave my job!

The Spirit of Podcasting

I just finished watching “The Brave One” staring Jodi Foster. If you haven’t seen it it’s not a bad movie but this isn’t a review. What it is about is a though I had inspired by a couple scenes in the film. I’m not going to go spoiling it for you if you haven’t seen it so don’t worry. The parts that got me is more of a sideline to the main plot of the film. Jodi Foster plays Erica Bain a radio host in the show and after her fiance gets beaten to death and she recovers from the her injuries and she goes back to work she starts her show with the intention of telling about the safety in New York City but, for emotional reason, can’t get the words out. The content is mostly unimportant, what is is the emotion that the silence conveys..This is not something you hear on terrestrial radio. After that scene there is one with her and her boss who says “That was almost a minute of silence” and “this station isn’t in the business of dead air.” The problem is radio feels like they have to fill every space with something to keep listeners engaged. This isn’t true, they just have to create compelling content. Now put your self in the position of a listener of that particular block of airtime. Would you have changed the dial after hearing a very emotional woman start a sentence and have to pause to regain composure? No you, just like me, would be glued to the radio and likely make a major point to not miss the show next time it was scheduled..This reminds me of audio that Tod Maffin played at Podcasters Across Borders. The audio from Ground Zero, the guy shooting golf balls into the streets. There wasn’t much there but you can’t help but listen. This stuff is the Spirit of Podcasting. Forget the medium, that is unimportant, it’s what people are creating and the connections they are making that matters..P.S. I don’t think I produce compelling audio, I just rant and tell you how I feel. If you want a great example of the best compelling, entertaining, audio in podcast format you have to check out Quirky Nomads.

DeysCast June 14 2007

I tried using VisualHub to encode this one. It looks good, I don’t think any better or worst the iTunes and I think it took longer. I’ll have to try encoding the file with iTunes at some point. The content is mostly just a recap of my latest Truck woes.Mostly TunesBob and AJPodcasters Across Borders

DeysCast May 24 2007

Yah so as I was talking about the battery crapping out on the iRiver guess what, it did. There is an abrupt end to the show but you get what you get!Facebook – Nice mobile apps and the SMS works great.ImInLikeWithYou – Slick Web interface but it would be nice to have Mobile/SMS in CanadaSean McGaughey on show 100 live at PAB, and maybe I can get Jay and Amaya (sorry!) to come on too!Feedback Email: feedback@deys.caVoicemail: 206-666-4CMC (262)Forums: http://podcastforum.ca/deyscastRSS: http://feeds.feedburner.com/deyscast