“Last fall, I conducted an experiment: I quietly removed Instapaper Free from the App Store1 for three days, leaving only the full, $4.99 Instapaper app. Not only did sales increase incrementally, but nobody seemed to notice.”
I’m really getting behind paying for good apps that look amazing. Instapaper is one, I’d even pay a couple bucks a month for it I bet.
I also love his take on the type of customers you get on a free app as apposed to a paid app. The reviews were better, reasonable. The payment is a barrier, just like PodCamp London!