Make a Better EBook Reader

I’m not going to touch the whole Text-to-Speech thing that has come up since the last release for the Amazon Kindle. What I was thinking about is how Amazon can force them selves to push the limits and make the best ebook reader around. Admittedly I don’t know much about the Kindle or any other ebook reader so I’m making some assumptions but the final thoughts can apply to anything. So I think they should open up an easy API for the ebook store so that anyone making a reader can take advantage of the store the same way the Kindle can. Anyone could develop a store on the device or on a desktop that will sync to the device, the possibilities would only endless. Well, except by the stupid DRM on the books of course! The competition, like all competition, makes you innovate and be better.And I wonder what their real motive is anyways, are they a hardware maker or an ebook retailer?